#13-Why does the cost vary so much for a Semi-Permanent Straightening treatment?


As far as semi-permanent straightening goes, UnSprung was the first salon in Portland to offer this service, March of 2007. The same calculation used for pricing other services was used to determine the price of semi-permanent straightening. Fast forward to now, it's purely coincidence that the price is the price is still on the lower side. That was not the plan, nor does it reflect any intention to undercut other salons, since there were no local salons to undercut in 2007 when the pricing structure was set. Other local salons have simply priced themselves higher. It is a unique predicament. 

In general, the going rate for any kind of straightening in Portland is around $100- $200 per hour. This price reflects overhead costs and personal stylist mark up. At UnSprung, the rate is $80/hour. The overhead is probably a little less than most, and the personal stylist mark up is as well.

As far as the cost of actual Semi-Permanent Straightening solutions goes, they range from $250-$380, per @32oz., which makes that @$8-$12 per ounce. The over all cost of solution has very little to do with the huge difference in cost between salons, no matter what brand is used.